For a long time, Europe's Alpine mountain range was seen as a daunting and truly formidable barrier which travellers actively sought to avoid. Once routes through the mountain range were established, the Alps finally began to attract visitors rather than make them flee.
Gradually more and more visitors arrived and were immediately enthralled by the magnificient mountain vistas. Advertising posters and postcards were soon produced to entice visitors to the mountains with many emphasising their benefits for health and well being.
Across the Alps, clinics, spas and health resorts flourished, offering visitors a chance to be reinvigourated by fresh mountain air and crystal clear water and their spirits lifted by stunning alpine views. Then winter holidays became fashionable, snow, which for so long had been the avowed enemy of many mountain communities, suddenly became the best friend of the resorts and winter sports enthusiasts alike.